15 Grams

Background:

Australian recording artist Brendan Mosca, aka 15 Grams, began his journey as a bedroom DJ and quickly gained popularity by hosting infamous boat parties in Sydney Harbour. He has supported artists like Axwell, Martin Garrix, Hardwell, and Avicii and earned residencies at iconic global nightlife destinations, such as Marquee at The Star Casino and Paradise Club, Mykonos. He released his international hit "Dreaming" under Canadian EDM giant Monstercat and signed a major label deal with Famouz Records, a JV with Sony Music in Germany.

Strategy:

The goal of the campaign was to increase 15 Grams' presence on Spotify, engage his existing fanbase, and attract new listeners. By utilizing precision-precision-targeted playlist marketing and advanced marketing campaign strategies, the campaign aimed to generate buzz around the release of "Lullaby ft. TEN TONNE SKELETON."

Results:

The Spotify marketing campaign achieved outstanding results, with over 90,000 streams, 420+ playlist adds, 52,649 monthly listeners, and 742,000 playlist follower reach. Additionally, 15 Grams' music was featured on some of the biggest Spotify curated playlists, further expanding his reach and visibility.

Key Performance Indicators:

• 90,000+ Spotify Streams

  
  

• 420+ Playlist Adds

  
  

• 52,649 Monthly Listeners

  
  

• 742,000 Playlist Follower Reach

  
  

• Featured on Major Spotify Curated Playlists

Conclusion:

15 Grams' Spotify marketing campaign for "Lullaby ft. TEN TONNE SKELETON" was highly successful. The precision-precision-targeted advanced marketing campaign strategies effectively engaged both existing fans and new listeners, leading to exceptional results in terms of streams, listeners, playlist adds, and playlist follower reach. The campaign played a vital role in promoting 15 Grams' latest project and solidifying his presence in the international dance scene.