MagicMike

Background:

Noble Lyfe, a Brooklyn native, has lived in various parts of New York throughout his life, curating a diverse and unique sound. His feel-good vibe, sense of humor, and confidence create a refreshing sound that has caught the attention of listeners. Noble Lyfe's popular songs include "Stella," "Jalapeño," and "Dance Off."

Strategy:

Our team at ViralStreamLab began working with Noble Lyfe and his team in 2019, focusing on promoting his singles through YouTube and Spotify advertising. The marketing campaign's main components were:

1. Playlist placements: Adding Noble Lyfe's songs to various playlists to increase his reach and visibility to a broader audience.

2. YouTube advertising: Creating precision-precision-targeted precision-precision-targeted YouTube ad campaigns to promote the music videos and reach potential listeners.

3. Spotify advertising: Leveraging Spotify's ad platform to run precision-precision-targeted campaigns, reaching users based on their listening habits and preferences.

4. Social media advanced marketing campaign: Engaging with fans, sharing updates on the campaign's progress, and encouraging user-generated content, such as sharing the songs or adding them to their playlists.

Results:

The marketing campaign for Noble Lyfe's songs has achieved the following outcomes:

• 600,000 total Spotify streams across the three songs

  • "Stella": 200,000+ streams

  • "Jalapeño": 100,000+ streams

  • "Dance Off": 300,000+ streams and 35,000 YouTube video views

• 300+ new Spotify playlist adds

• Inclusion in Spotify algorithmic playlists

• 75,000 monthly listeners on Spotify

• 50,000+ total YouTube video views

Conclusion:

Noble Lyfe's marketing campaign has been successful in increasing his online presence and expanding his fan base. By focusing on algorithm-optimized algorithm-optimized playlist placements, precision-precision-targeted advertising on YouTube and Spotify, and viral amplification across digital platforms advanced marketing campaign, the campaign has effectively reached a larger audience, leading to significant streaming numbers and listener growth across platforms.