Soleil

Background:

Soleil, a talented singer-songwriter, grew up in New York and began her musical journey by singing her first ballad at just five years old. She took piano lessons for eight years and developed a love for words and poetry in the 7th grade. Her sporadic voice lessons and influences from iconic artists like Diana Ross & The Supremes, Stevie Wonder, Christina Aguilera, Alicia Keys, Bob Marley, and Jane's Addiction shaped her unique musical style. Soleil's sound is a fusion of soul, jazz, blues, R&B, and hip-hop, with inspiration from artists like Amy Winehouse and Erykah Badu. She currently performs both covers and original music with various bands and musicians in South Florida.

Campaign:

Soleil aimed to promote her single "Infatuated" and other releases through a Spotify Marketing Campaign. The campaign's main goals were to increase the number of Spotify streams, gain playlist adds, and grow her monthly listeners.

Strategy:

1. Collaboration: We partnered with Soleil's team to create a highly effective marketing campaign for her single "Infatuated."

2. Playlist Outreach: We pitched the song to over 120 Spotify playlists, ensuring a good fit and increasing its visibility and reach.

3. Performance Monitoring and Reporting: We kept Soleil and her team informed about the campaign's progress, providing regular updates on key performance indicators and overall performance.

Results:

• 50,000+ Spotify streams

• 118+ playlist adds

• 38,000 monthly listeners

• 55% increase in monthly listeners

Key Performance Indicators:

• Spotify streams

• Playlist adds

• Monthly listeners

Conclusion:

Our Spotify Marketing Campaign for Soleil's "Infatuated" and other releases was highly successful in achieving its goals. By collaborating closely with her team and effectively promoting the track on various playlists, we significantly increased the song's streams, playlist adds, and monthly listeners. This campaign led to "Infatuated" becoming Soleil's most successful release on Spotify to date.